Getting More Out of Each Click with "Post-Click Marketing"
WebMarketCentral
DECEMBER 8, 2008
On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. They aren't so much "lead generation" as they are "lead extraction" services.
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