Forrester, Intent Signal and Opt-out

Content + Intent Data: Informing Content Based on Interest

Content4Demand

SEPTEMBER 24, 2021

Publishers who have content they own (G2, TechTarget) would be examples of opted-in of use of content. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits. Second-party data is someone else’s first-party data.

Intent Data

Intent Data Top of Funnel Intent Lead Ranking

Get Ready for 2024: 5 B2B Marketing Predictions You Can’t Afford to Miss

Madison Logic

DECEMBER 14, 2023

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. To stand out from the crowd, B2B marketers need to be able to demonstrate the value of their products and services.

Marketing AI

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B2B Marketing Zone

Content + Intent Data: Informing Content Based on Interest

Get Ready for 2024: 5 B2B Marketing Predictions You Can’t Afford to Miss

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