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Content + Intent Data: Informing Content Based on Interest

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent can be used as an ingredient in the determination of a Marketing-Qualified Account (MQA).

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Get Ready for 2024: 5 B2B Marketing Predictions You Can’t Afford to Miss

Madison Logic

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. Let’s stop that habit now. Use generative AI to write blog articles, social media posts, and email campaigns.