Biznology

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Keep consumers clicking on your online videos

Biznology

Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data 60,000 (!!!) million words, according to Forrester Research. On the surface, it would seem like shorter videos would see higher completion rates than long-form ones, but the stats do not back that up.

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37 reasons that video content is king

Biznology

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 40% of people will respond better to visual information than plain text. YouTube ).