Cintell

MAY 18, 2021

Email open rates are five times higher for companies using personas (Forrester). We believe there’s a spectrum of persona work and that there’s a way to get meaningful, useful information at any budget. When targeting cold leads, customer engagement is six times higher for companies with persona-based content (Demand Gen Report).

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Cintell

FEBRUARY 9, 2016

Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

JANUARY 27, 2016

Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. Leverage insights to inform customer personas for specific post-sale activities designed to retain and upsell existing customers. Surprisingly, only 8.2% Here are 29 fresh ideas for putting your personas to work.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100