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How To Integrate Intent Data Into Your Martech Stack

NetLine

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.

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3 Steps for Selecting the Right CMS for Your Website Redesign or Re-platform

Bluetext

We are a forward-thinking digital marketing agency that provides game-changing digital experiences for brands looking to make a difference in the market, and as such, we have always been a technology-agnostic company and supporters of the open-source community. Marketing – The marketing team typically drives the website.

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Marketing in a New World (Part 5 of 5)

Bluetext

As the world has changed in the blink of an eye, so has the way we market to consumers. Over the years, we have helped countless clients identify the appropriate CMS to meet their specific use cases. Marketing – The marketing team typically drives the website. Determine Your Stakeholders and Their Needs.

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Marketing in a New World (Part 5 of 5)

Bluetext

As the world has changed in the blink of an eye, so has the way we market to consumers. Over the years, we have helped countless clients identify the appropriate CMS to meet their specific use cases. Marketing – The marketing team typically drives the website. Determine Your Stakeholders and Their Needs.

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Who Benefits Most from Content Intelligence?

PathFactory

Marketers have a lot of information to keep tabs on. Can’t I use my CMS to tag my content, like I’ve always done? The marketing analytics solutions commonly in use at most companies simply aren’t equipped to do this without a superhuman amount of manual intervention. Why can’t I just track this in a spreadsheet?

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Embrace Analytics 6.2

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8 Best Practices for Successful B2B Marketing Automation

Delivra

As a B2B marketer, reaching your target audiences may seem impossible. It’s no wonder marketing teams heavily rely on marketing automation for successful outcomes. It’s no wonder marketing teams heavily rely on marketing automation for successful outcomes. What are the best practices for B2B Marketing Automation?