6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Here’s what four industry leaders from the aforementioned companies have to say about taking advantage of B2B marketing opportunities.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Research from Demand Gen Report shows that almost 60% of B2B marketers are already blending ABM and demand gen initiatives. What’s driving this growing trend is the need to understand a more holistic view of the entire buyer’s journey. Downstream intent data is often the ideal connection. Demand gen vs. ABM.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52