Customer Experience Matrix
SEPTEMBER 1, 2010
It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid. Statistics include: • 16.5%
Customer Experience Matrix
DECEMBER 27, 2010
These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position. . - vendor strength , which assesses a vendor’s current and future business position. This is a combination of company size, client base, and financial resources.
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Customer Experience Matrix
FEBRUARY 2, 2009
So I was more than a little perplexed to see the Aberdeen ranking, especially because I wasn’t aware that Aberdeen produced something similar to the Forrester “waves” and Gartner “magic quadrants”. Indeed, it turns out that the AXIS program is brand new.
Customer Experience Matrix
JULY 29, 2008
Note that while this seems obvious, it’s quite different from how analyst firms like Gartner and Forrester set up their classifications. Their ratings are based on market positions, with categories such as “leaders”, “visionaries”, and “contenders”. This approach has always bothered me.
Customer Experience Matrix
MARCH 20, 2018
The Customer Data Platform industry is doing very well, thank you, with new reports out recently from both Gartner and Forrester and the CDP Institute launching its European branch.
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