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Oh, the Places They’ll Go: Planning for the Customer Journey

Allocadia

Without this level of transparency, it’s impossible to craft a marketing plan that tracks investment in the same way CMOs are organizing their teams and strategies around the customer journey. Allocadia will show you how much you’ve spent on each stage, by month, quarter, and year-to-date. Advocacy: Influitive (our tool of choice).

article thumbnail

Oh, the Places They’ll Go: Planning for the Customer Journey

Allocadia

Without this level of transparency, it’s impossible to craft a marketing plan that tracks investment in the same way CMOs are organizing their teams and strategies around the customer journey. Allocadia will show you how much you’ve spent on each stage, by month, quarter, and year-to-date. Advocacy: Influitive (our tool of choice).