Oh, the Places They’ll Go: Planning for the Customer Journey
Allocadia
JUNE 7, 2019
Without this level of transparency, it’s impossible to craft a marketing plan that tracks investment in the same way CMOs are organizing their teams and strategies around the customer journey. Allocadia will show you how much you’ve spent on each stage, by month, quarter, and year-to-date. Advocacy: Influitive (our tool of choice).
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