Allocadia

APRIL 1, 2019

Nineteen marketers spread across five locations needed to build budgets, forecast their results, and track what they spent. The budgeting process was cumbersome, with several manual steps each month to re-forecast and true up expenses. The goal: to completely rethink budgeting, planning, and forecasting.

Case Study 59

Case Study Case Studies Budget Programs Marketing Budget Creation 59

LeanData

JUNE 15, 2022

By channel, events and trade shows posted the high-water mark at an average of $811 per lead generated, while online retargeting and SEO brought up the low end at $31 per lead. Standardize nurture and outreach processes among both functions, and make all reporting dashboards transparent and easily accessible.

Lead Management 97

Lead Management Sales Qualified Leads Work Management Marketing Management 97

Zoominfo

OCTOBER 5, 2021

While every customer — and thus every potential business opportunity — is unique, establishing road rules for transitioning prospects to move further down the funnel, based on its likelihood to close, helps support forecasting models, and thus organizes customer acquisition in a systematic way.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Allocadia

JUNE 7, 2019

Without this level of transparency, it’s impossible to craft a marketing plan that tracks investment in the same way CMOs are organizing their teams and strategies around the customer journey. We aim to change that with this new layer of actionable insight. Have I spent adequately in this journey stage this quarter?

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

Without this level of transparency, it’s impossible to craft a marketing plan that tracks investment in the same way CMOs are organizing their teams and strategies around the customer journey. We aim to change that with this new layer of actionable insight. Have I spent adequately in this journey stage this quarter?

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Adobe Experience Cloud Blog

AUGUST 26, 2011

by Maria Pergolino Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. I’m always up for listening to a CEO talk about sales and marketing, so I listened to this the other day while packing up content for an upcoming trade show.

Marketo 48

Marketo Lead Ranking Lead Scoring Paid Search Agency 48

TrustRadius Marketing

NOVEMBER 2, 2022

These characteristics demonstrate a commitment to transparency, improvement, and user insights. . Using its proprietary Hyperblock™ technology, Anaplan lets you contextualize real-time performance, and forecast future outcomes for faster, confident decisions. Anaplan is a transformative way to see, plan, and run your business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52