The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4%

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Gartner Spending Effectiveness Marketing Proposals 40

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. It surpasses the realm of describing consumer actions to forecasting future consumer behaviors through data analysis. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

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Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

SEPTEMBER 22, 2015

First, Gartner announced mid-summer that IT spending is on the decline. Although Gartner blamed the decline on a rising dollar, we don’t buy it and have seen where prior forecast declines by Gartner were actually blamed on a declining dollar! IT Spending on the Decline? decline (compared to a paltry 1.6% growth in 2014).

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Planning Gartner Marketing Plans Marketing Proposals 40

Content Standard

AUGUST 10, 2015

Technically called additive manufacturing (AM), the process is emerging across a number of industries as diverse as health care , fashion , and defense. A wide array of sources collectively forecast impressive growth in the 3D printing market. 3D printing is already disrupting many marketplaces. percent over the last three years.

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Storytelling Gartner Forecasting Paid Search Agency 40

The ROI Guy

JULY 8, 2014

According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. And sure enough, Gartner had to once again lower their forecasts substantially.

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Gartner Forecasting Spending Marketing Proposals 40

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Forecast (14).

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Forecasting Social Media B2B Marketing Social Marketing 40

ClearVoice

AUGUST 27, 2019

McCarthy has almost 20 years of experience building, merging and improving the processes behind IT organizations and has a firm understanding of what’s behind the curtain. When asked what we should expect from search engines in the near term, McCarthy put on his predictive hat to do some forecasting. Misplaced keyword focus.

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De-duplication Tactics SEO PageRank 92