forecast trigger custom-implementation 
Marketing Insider Group
AUGUST 12, 2010
We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales says they want better leads. However, you must continue to nurture those leads that are not yet ready to buy.
Adobe Experience Cloud Blog
JULY 30, 2009
David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. These showed up as wild sales forecasts, leads being dropped, crummy conversion rates, and very poor visibility. Most leads are ignored anyway.
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