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How Market Intelligence Will Make Your Marketing Team More Agile

Hubspot

So anytime I see a cheese store, I'll go in and sample everything … for research, obviously. To do this, you might consider conducting a SWOT analysis, so you can look at the competition's strengths and weaknesses. Focus groups. When I was younger, my dream was to open a cheese store with my family. Product intelligence.

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What is Marketing Intelligence?

TrustRadius Marketing

Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points. These include email marketing , questionnaires, surveys, forms, polls, focus groups, or even product sampling to generate reviews. Self-Discovery.

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How to Find and Hire a Director of Marketing for Your Business

Single Grain

Audience research, buyer persona creation, SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, PEST (Political, Economic, Social, Technological) analysis, market segmentation, and risk analysis are some of the tasks the marketing director is responsible for. Which is better – focus groups or surveys?