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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Influencers are targeted most notably on Twitter. Social media marketing (SMM) Using social media channels like Facebook, Twitter, and others to market a product or service.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Influencers are targeted most notably on Twitter. Social media marketing (SMM) Using social media channels like Facebook, Twitter, and others to market a product or service.