ClearVoice

APRIL 12, 2021

If you like to get technical or prefer to take a deeper dive into relevant marketing speak, Jen Anderson , vice president of marketing for Overhaul , a software-based supply chain integrity solution, shared three key terms to keep in mind for success in market segmentation: 1. TAM: Total Addressable Market. Market segmentation as a service.

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Customer data platform (CDP) A customer data platform (CDP) is packaged software used to have for a persistent, unified customer database accessible to other systems used in B2B marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Customer data platform (CDP) A customer data platform (CDP) is packaged software used to have for a persistent, unified customer database accessible to other systems used in B2B marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84