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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Customer data platform (CDP) A customer data platform (CDP) is packaged software used to have for a persistent, unified customer database accessible to other systems used in B2B marketing.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Customer data platform (CDP) A customer data platform (CDP) is packaged software used to have for a persistent, unified customer database accessible to other systems used in B2B marketing.