[Focus Group, Research] Nuggets from Social Media workshops as of late. : Community Group Therapy
Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Most every company can give you a valid and committed set of “listening processes they have had in place for the past decade or longer. research.
JULY 7, 2008
BUZZ MARKETING FOR TECHNOLOGY [Focus Group, Research] Nuggets from Social Media workshops as of late. : Community Group Therapy