Hubspot

OCTOBER 16, 2019

Market research. That's why a PR firm would likely use market research as a tactic. They might use surveys, feedback forms, or focus groups to learn about your target audience. For example, HubSpot has an internal Wiki (see screenshot below), where our employees, who span seven countries, can communicate.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Social Media 100

Social Media Communities Wiki Work Management 100

Unbounce

OCTOBER 1, 2018

But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel. And it is, in fact, one of the cheapest forms of user research you can conduct. User research. Copywriting.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96