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What Is Conversion Rate Optimization Process: Five-Step Guide

Outgrow

Quantitative data analysis. Quantitative data analysis helps you understand how your visitors are reacting to your site or landing page. Qualitative data analysis. Quantitative data analysis is great to start with but it’s not enough to paint a clear picture. And this where Qualitative analysis comes in.

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? Usually, this is a segment of your audience visiting the specific page/seeing x advert. Multivariate Tests. A multivariate test is like an A/B/n test on steroids. The result?

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20 Conversion Optimization Tips for Zooming Past Your Competition

Unbounce

You can also import your data to Google Analytics to view the effects on key segments. Does one segment react overwhelmingly positive to a test you’ve run? Also, there are tons of great A/B test analysis tools out there, like this one from CXL : Tip 2: Analyze your data carefully by ensuring that your sample ratio is correct.