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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. For example, whether they should spend more money advertising on LinkedIn than Facebook. If you link to an outside website, or one links to you, it is an external link.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. For example, whether they should spend more money advertising on LinkedIn than Facebook. If you link to an outside website, or one links to you, it is an external link.