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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising. For example, whether they should spend more money advertising on LinkedIn than Facebook.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising. For example, whether they should spend more money advertising on LinkedIn than Facebook.