Marketing Insider Group

FEBRUARY 22, 2023

In a recent survey of buyers my MarketingCharts: 68% reported choosing a vendor because they understand their needs 62% because they produce higher-quality content And 59% because they demonstrate knowledge of the industry These are all either directly about content marketing or an impact of content marketing. Those are funnel movers.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Hubspot

JUNE 23, 2011

Jason is a well known connector and speaker in the social media space and the first return guest on Inbound Now, dating all the way back to Episode #1 ! He is a social media speaker as well, and he actually was the first guest on Inbound Now. He is the first return guest, so welcome back to the show, Jason. Jason: Thank you.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Convince & Convert

MARCH 11, 2015

Start with the obvious suspects—the movers and shakers, the trailblazers—but don’t just play follow-the-leader. Your first priority should be making sure your content persuades buyers to view you in a different light than every other business on the web. Instead, follow smart people who post interesting items. You see it every day.

First-Mover Advantage 164

First-Mover Advantage Aggregators Trust Marketing Guidelines 164

SnapApp

DECEMBER 14, 2016

Avinash Kaushik of Google recently said, “It’s not a mobile first world, it’s becoming a mobile only world.” One of our clients saw an average reduction of 85% in “Time to First Byte” and 69% in “Time to Load” after implementing AMP on their website. Influencers can be included in everything from blog posts to eBooks and infographics.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62