first-mover vendor ccpa 
Martech Advisor
JANUARY 14, 2020
First, with heightened clutter across traditional digital media, there is a huge opportunity to be a “first mover” on new and emerging channels like streaming TV, outdoor digital signage and AR and VR experiences. Much of the conversation was driven by CCPA, which went into effect on the first of the month.
Martech
AUGUST 26, 2021
Vendors vie for position with new and updated solutions and alliances in a race for adoption — even as the course continues to shift. we face a state-by-state patchwork of regulations, with California’s CCPA taking effect this year — to be followed in 2023 by CPRA, Virginia’s CDPA, and Colorado’s Privacy Act. First-party data emphasis.
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