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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

Your prospects are bombarded with pitches from different vendors. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. First party intent data can be extremely useful. Recent research found that the average office worker receives 121 emails every day.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up. Influencer marketing. Sales enablement. Closed loop attribution and reporting. Joe Pulizzi. Sujan Patel.