Porch Group Media

MAY 4, 2021

Signals Events – Market based on lifestyle changes and trigger data such as new movers, new children and economic changes. 3 rd party data is data sourced through vendors such as demographics, contact details, lifestyle info and in-market purchase indicators. These events often correlate to an increase in purchasing.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Adobe Experience Cloud Blog

APRIL 11, 2017

Your prospects are bombarded with pitches from different vendors. Broadly speaking, there are two types of intent data–first party and third party data: First party intent data includes all the actions people take on your owned digital properties. First party intent data can be extremely useful.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Porch Group Media

SEPTEMBER 29, 2021

This transcript has been adapted from our webinar, New Movers: The Untapped Opportunity to Transform Your Customer Acquisition. Anders: We are delighted to talk to you today, particularly as V12 has gone through some recent changes and we’re now owned by the Porch Group which opens up new opportunities, particularly in mover marketing.

First-Mover Advantage 52

First-Mover Advantage Acquisitions Marketing Management Webinar Metrics 52

SnapApp

DECEMBER 14, 2016

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. According to this marketing study , the highest performing teams are 2.3x more likely to send action-triggered, personalized emails in real-time. This study revealed that the highest-performing marketing teams were 9.7x

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62