Balihoo Offers "Local Marketing Automation" for Channel Partners
Customer Experience Matrix
FEBRUARY 26, 2012
One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. In addition to one-off campaigns, local marketers can subscribe to on-going programs such as a recurring “new movers” mailing based on purchased lists.
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