Convince & Convert

APRIL 4, 2016

How do I decide whether SEO or PPC is better for me? Now, of course, not all businesses have the luxury of being able to do both SEO and PPC. SEO is going to generate the best ROI in the long term and is going to deliver the lowest cost per acquisition. PPC is going to generate immediate results (most of the time).

SEO 132

SEO Work Management CMS Development Marketing Management 132

Online Marketing Institute

JANUARY 4, 2011

As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. When something within your industry changes, you should have a forum so you can quickly post about the change and gain links.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Sprout Social

JUNE 20, 2019

Not only does this clue you in on who’s killing it in terms of industry content, but also it helps you identify potentially hot topics to explore yourself. Whether you’re looking for movers and shakers in your industry or simply a new idea for a blog post, Buzzsumo provides you with definitive answers. Focus on Metrics First.

Analysis 104

Analysis Budget Programs Tools Ad Frequency 104

Valasys

NOVEMBER 23, 2022

As of 2022, Digital Lead Investing is the prime mover and will be so for a long time to come. . And as far as PPC is concerned, by carefully selecting competitive keywords, you can put up an ad at 1/4th of the price of a TV commercial ad.? . The above three channels are part of it, but content marketing is a broader term.

Paid Content 52

Paid Content Sales Qualified Leads Lead Scoring Lead Ranking 52

Convince & Convert

AUGUST 11, 2010

Decided to find out first-hand. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama. Indra So you don't trust the movers with your wine? Looking forward to my first South Bend trip. No idea what a Hoosier is. Will there be bumps along the way? Definitely.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Envy

MARCH 31, 2020

B2B Marketers who are afraid to use Corona, or to use working from home or any other term that's relevant right now, are just going to lose out and that's a biggie.” - Amit Lavi, Co-founder, Marketing Envy. In short, the balance is to do good first and then add the right messaging and useful content a little later on.

Enterprise Management 108

Enterprise Management B2B Marketing Work Management Planning 108

Envy

MARCH 31, 2020

B2B Marketers who are afraid to use Corona, or to use working from home or any other term that's relevant right now, are just going to lose out and that's a biggie.” - Amit Lavi, Co-founder, Marketing Envy. In short, the balance is to do good first and then add the right messaging and useful content a little later on.

Enterprise Management 77

Enterprise Management B2B Marketing Work Management Planning 77