First-Mover Advantage Marketing Plans Pricing SWOT 
Martech
JUNE 23, 2022
The traditional annual marketing plan is a waterfall approach that does not support fast experiments. It talks about the “4Ps” — product, price, promotion and place — instead of focusing on the customer, their needs, and the fantastic way we are going to solve them. Old habits, bad habits. And that’s okay.
Exo B2B
SEPTEMBER 19, 2023
In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are.
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