Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook).

Google 167

Google Lead Scoring Lead Ranking PageRank 167

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook).

Google 150

Google Lead Scoring Lead Ranking PageRank 150

Convince & Convert

DECEMBER 30, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook).

Google 151

Google Lead Scoring Lead Ranking PageRank 151

Sprout Social

OCTOBER 10, 2019

After all, you don’t reach the level of Wendy’s on Twitter totally by accident. Pop quiz: why are you on social media in the first place? An example of a good SMART goal for social media marketing would be something like “We’ll increase our Twitter response rate by 25% by the end of the first quarter.”.

Social Media 111

Social Media Tips Ad Building Media 111

Hubspot

JUNE 23, 2011

Jason is a well known connector and speaker in the social media space and the first return guest on Inbound Now, dating all the way back to Episode #1 ! What the Consumer Engagement Cycle is and how you can leverage it through inbound marketing. How Social Fresh leverages outside experts for content marketing. Jason: Thank you.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28