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Sales is ultimately successful only with marketing’s help — and vice a versa

Mereo

According to HubSpot research , one in four companies indicate their sales and marketing teams are either “misaligned” or “rarely aligned.” It may seem like sales and marketing are disparate departments, but in fact they should be considered more akin to offensive and defensive players on the same team. See the Proof.

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Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

Adobe Experience Cloud Blog

Here are a few of the top B2B marketing reads you may have missed from our blog this year. Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. Read on for more on lead scoring and other tips to improve sales and marketing alignment.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

We all need a little sweetness in our lives. This means both in our personal lives and in business. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. To effectively connect with your leads and drive conversions, the two must be connected. By Alessandra Ceresa.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

We all need a little sweetness in our lives. This means both in our personal lives and in business. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. To effectively connect with your leads and drive conversions, the two must be connected. By Alessandra Ceresa.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

We all need a little sweetness in our lives. This means both in our personal lives and in business. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. To effectively connect with your leads and drive conversions, the two must be connected. By Alessandra Ceresa.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

We all need a little sweetness in our lives. This means both in our personal lives and in business. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. To effectively connect with your leads and drive conversions, the two must be connected. By Alessandra Ceresa.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

We all need a little sweetness in our lives. This means both in our personal lives and in business. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. To effectively connect with your leads and drive conversions, the two must be connected. By Alessandra Ceresa.