A marketer’s 2022 guide to Marketo: What it does today
Martech
JANUARY 13, 2022
The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. For example, Account Smart Lists leverage AI and predictive scoring to reveal the best fitting accounts for campaign activation.
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