field 
Everything Technology Marketing
APRIL 27, 2011
No surprises here: 67 percent of content marketing strategies are owned by corporate marketing, followed at a distant 41 percent for product marketing, and 20 percent for field marketing. Another question we asked is looking to identify ownership of content marketing strategy within the organization.
Everything Technology Marketing
APRIL 14, 2010
This is where the field of marketing operations (MO) has received a lot of attention lately as a new marketing function designed to create cross-company alignment, performance visibility, and the foundational systems and processes that enable marketing to scale, become more effective and efficient, and contribute to company goals.
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