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What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

Today he wrote blog post about the latest entrants into the marketing platform derby, Abobe and IBM , which prompted a comment from me since I’ve been thinking about the need to define the features of a good platform system. Some sort of self-generating wiki might work. Hackathon, anyone?

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! Here’s a quick and surely incomplete run-down of those I’ve seen recently.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action. The system integrates via Zapier with ecommerce products.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

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The Ultimate Growth Marketing Software Stack

Lead Liaison

Don’t waste your time on expensive and bloated CRMs such as Salesforce.com and Microsoft Dynamics. Jira is used for managing product roadmaps, bugs, new features, and more. For example, customer documentation, employee handbooks, and corporate wikis to document process. CRM : OneFocus™ ™. Finance : Quickbooks Online.

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Growth Marketing Software Stack for B2B Companies

Lead Liaison

Don’t waste your time on expensive and bloated CRMs such as Salesforce.com and Microsoft Dynamics. Jira is used for managing product roadmaps, bugs, new features, and more. For example, customer documentation, employee handbooks, and corporate wikis to document process. CRM : OneFocus™ ™. Finance : Quickbooks Online.

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A Modest Proposal for Demand Generation Usability Measurement

Customer Experience Matrix

You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing. In particular, could be they be built cooperatively (“crowd sourced”) with a Wiki or something similar? Assembling these packages would be quite a bit of work, but only has to be done once. What flaws or risks do you see?