ANNUITAS

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1

ANNUITAS

While the automation vendors do a great job of educating users on how to use the features of their solutions, there is a gaping hole that exists in users knowing the process, strategy or tactics the tool is actually automating. The best vendor event I ever attended was a Salesforce.com road show. 2. More transparency.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1

ANNUITAS

While the automation vendors do a great job of educating users on how to use the features of their solutions, there is a gaping hole that exists in users knowing the process, strategy or tactics the tool is actually automating. The best vendor event I ever attended was a Salesforce.com road show. 2. More transparency.

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The Problem with Account-based Marketing

ANNUITAS

Consider how leads vs. contacts work in Salesforce.com. Until we put it at the top of the features request list, or walk away from vendors that cannot accommodate the approach, we are going to be stuck using a shotgun approach to demand generation when a precision rifle would serve our needs much more effectively.

article thumbnail

The Problem With Account-Based Marketing

ANNUITAS

Consider how leads vs. contacts work in Salesforce.com. Until we put it at the top of the features request list, or walk away from vendors that cannot accommodate the approach, we are going to be stuck using a shotgun approach to demand generation when a precision rifle would serve our needs much more effectively.