9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
ANNUITAS
JUNE 18, 2012
While the automation vendors do a great job of educating users on how to use the features of their solutions, there is a gaping hole that exists in users knowing the process, strategy or tactics the tool is actually automating. The best vendor event I ever attended was a Salesforce.com road show. 2. More transparency.
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