Remove Features Remove Price Remove Salesforce.com Remove Terms and Conditions
article thumbnail

Act-On Software Stresses Ease of Use

Customer Experience Matrix

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. So any selection decision should consider long-term requirements in addition to the interface.

Act-On 120
article thumbnail

Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. The demonstration was short because the system uses only a few features to deliver them. They’re assigned to campaigns by defining entry conditions for campaign steps, which the system calls “actions”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. Pricing is based on the number of contacts and messages sent; it starts at $500 per month for corporate users with up to 10,000 contacts.

article thumbnail

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. One way to explain this particular mix of features is to note that LeadLife’s founders previously sold sales automation software. Conditions can also define waiting periods in multi-step campaigns.

article thumbnail

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. The data features are especially impressive.

article thumbnail

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Thinking in those terms, Beanstalk Data is a tasty morsel. Regarding the basic features: email, landing pages, surveys, and behavior tracking do indeed seem pretty basic. Leads enter a campaign by meeting conditions defined in a filter, which can be built within the system interface or written in SQL. Anyway, back to BeanStalk.

article thumbnail

An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

You’re tagging, your moving things around inside the system, you’re adding different conditions around your actions. This is our pricing. So our rhythm feature is really meant to allow reps to be very hyper-focus in a certain area. You are creating your business logic. And you’ve got different pipes typically.