Parse.ly

APRIL 6, 2020

A/B and multivariate testing tools. Many businesses start with Google Analytics. It’s free and robust enough for many small businesses. Both product and marketing teams can benefit from data on power users and other cohorts, insights into which features are most popular, and where your best customers come from.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Customer Experience Matrix

JANUARY 10, 2012

The main cause of my misunderstanding was Genoo’s starting price of $199 per month, which is below any small or mid-size business system. But the lowest price for Genoo with CRM integration is $599 per month, and I consider CRM integration a required feature in a B2B marketing automation product.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

TrustRadius Marketing

SEPTEMBER 20, 2022

In this post, we’ll go over some of the best customer engagement product options for small businesses. ” Benefits of Customer Engagement Software for Small Businesses. Customer Engagement Platforms for Small Businesses. Click here to read “What are Customer Engagement Platforms?”

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Marketing Management 98

Brightedge

APRIL 24, 2020

Maybe you target small businesses that might not have much purchasing power right now. You can use the feature to spot trends in searched keywords and choose the best ones for your audience. You can utilize the Share of Voice feature in BrightEdge to identify competitors and ways to outrank them.

Top of Funnel 75

Top of Funnel Planning Work Management Marketing Management 75

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Webbiquity

JULY 16, 2019

Fundamentally, all business owners want financial stability, growth in revenue, access to money when they need it, increasing profits, an increase in the value of the company, and, ultimately, a succession plan. There are several excellent small-business accounting software applications available, including Xero, FreshBooks , and QuickBooks.

Enterprise Management 150

Enterprise Management Work Management Marketing Management Multivariate analysis 150

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Single Grain

JULY 28, 2020

With so many popular email marketing tools vying for your business, it can be hard to choose one. In general, they all offer the same basic features (the ability to send emails to lists, to make your emails more visually appealing, to use automation, etc.), Best for Small Businesses and Sole Proprietorships: AWeber.

Enterprise Management 90

Enterprise Management Marketing Automation Services Work Management Marketing Management 90

Convert

NOVEMBER 2, 2020

Advanced A/B testers can access features such as blink handling, breakdown of conversion patterns, and advanced editing. The multivariate testing option allows users to run combo tests simultaneously. One of the core features you’ll love about this tool is the ability to run A/B tests on multiple pages and platforms at the same time.

Conversion Rate 90

Conversion Rate Marketing Automation Services Budget Programs Marketing AI 90

Unbounce

MAY 17, 2022

You need volume to reach statistical significance (multivariate tests need even more volume than A/B tests). Form layout, number of fields, field labels, field order, placeholder text, button copy, radio button vs. drop down—the list of testable features never ends. Most small businesses simply don’t have the resources for this.

Landing Pages 145

Landing Pages Rules Paid Search Agency Multi-Channel 145

Convert

OCTOBER 27, 2021

It doesn’t matter if you’re a small business or an enterprise company, A/B testing can help you get ‘more’ from all of your marketing efforts. You may need a different tool, or you may even have these features built into what you already use and not be aware of them. Multivariate Tests. There is a drawback of course.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52