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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

These departments can provide valuable information to support your campaigns, such as insight about underutilized features that would actually solve a common customer pain point you are building a campaign around. This is crucial among account based marketing best practices but is often overlooked.

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CONTENTgine Launches New Website

Valasys

This innovation was possible through the recent acquisition of Contentree, a content collection that features 1,000 business-to-business vendors in more than 400 industries. Access to the case studies of Contentree, white papers, and other collateral through Perpetual Engine gives marketers access to first-party intent-based lead generation.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. What types of intent data are there?

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

The tool also makes some predictive assumptions based on data & thereby also aids the marketers in their task of data analysis. Features such as ‘Trending Topics & Buyer Research Stream’ provide information about the type of content being consumed by a specific persona in real-time.

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Demand Generation vs. Lead Generation: Key Differences, Strategies, and More

DealSignal

There are, of course, limitations to first-party intent data. You can expand your total addressable market (TAM) and generate more awareness by using third-party intent data. With DealSignal’s Intent-Based Leads , you can find decision makers at in-market accounts and get those leads delivered to you each week.

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From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies

DealSignal

DealSignal’s account-based marketing approach allows you to target specific accounts that fit your ideal customer profile, ensuring that your email campaigns are reaching the right people. Nail Your Email Marketing Strategy With the Most Accurate Data Take you email marketing B2B lead generation to the next level: with DealSignal.

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Intent Data : How to Use it to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. What types of intent data are there?