The Point
SEPTEMBER 25, 2018
Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. So, it may just be that Steve’s data is biased in favor of those companies who need a more full-featured solution.
Only B2B
MARCH 20, 2024
Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team?
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Only B2B
APRIL 3, 2024
Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. This enables you to prioritize leads with a higher likelihood of conversion into paying customers. When combined with intent data, MAPs become powerful tools for lead nurturing.
Adobe Experience Cloud Blog
MAY 7, 2013
Now that I got that confession out of the way, let’s admit it: Lead nurturing is not easy. Nurturing practices vary by company, industry, and buyer persona. Not to mention, most companies are afraid to even admit they might need an agency for lead nurturing. She posts on their blog and regularly rants @annetown.
InsightSquared
AUGUST 14, 2019
Many of today’s business applications have begun to integrate more AI-fueled features, which simplify the busy work that keeps salespeople occupied. In fact, only about 5 to 10% of qualified leads successfully convert for today’s sales leaders. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.
Only B2B
AUGUST 21, 2023
Lead Generation Software and Platforms Lead generation software and platforms play a pivotal role in managing and organizing the collected data. These tools can segment leads based on various criteria, such as industry, company size, and location. They also provide features for lead tracking, follow-up, and engagement.
The Point
MAY 14, 2012
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.
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