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Making Sense of Marketing Acronyms: Part 3

Bluetext

WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. FAQ (Frequently Asked Questions) A list of questions and answers to help you quickly find what you’re looking for. It’s like the “Coming Soon” sign on a movie poster.

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4 Ways to Revamp Your Marketing Strategy and Increase Sales

Navigate the Channel

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. FAQs What is the difference between a marketing plan and a sales plan?

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Rewards for Using Self-Service Channels. Want to save your organization precious “human CSR capital?”

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Rewards for Using Self-Service Channels. Want to save your organization precious “human CSR capital?”

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. &# Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company.

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Trends & Insights Around Customer Success from INBOUND 2021

SmartBug Media

Increasing WOM. Whether you build a chatbot on your website, a knowledge center, FAQs, or all three - you are creating convenience for your customers to be able to begin helping themselves at any time. Pricing pages are a great place to start. Pause and consider what you really want to measure; it’s generic. Be consistent.

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