Is Twitter for Business Even Worth the Trouble | social crm.
Convince & Convert
SEPTEMBER 20, 2010
It's not a stand alone tool, but works best when integrated in the marketing mix. It's P2P and ONLY “personal&# brands exist in my Twitter stream. The research showed that people prefer to interact person to person (I like Mark William Schaefer's P2P). For that matter, you and I are brands.
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