Is Twitter for Business Even Worth the Trouble | social crm.
Convince & Convert
SEPTEMBER 20, 2010
but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. It's not a stand alone tool, but works best when integrated in the marketing mix. It's P2P and ONLY “personal&# brands exist in my Twitter stream. For that matter, you and I are brands.
148 
Let's personalize your content