Marketing Insider Group

SEPTEMBER 15, 2010

The reason I believe marketers are so confused about social media is because of this paradox. While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. It can include 140 character tweets, photos, brief product updates or FAQs.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Convince & Convert

SEPTEMBER 21, 2010

This is particularly true if your social media strategy is integrated into your entire organization. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. That is the value to me of Web 2.0

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. link] [link] davidweiner RT @jaybaer: Is Social Media Too Big For Its Britches? link] [link] Glenn Taylor Very concise information! This is complex stuff!!

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

JULY 8, 2010

Robert Scoble argued that email faced deletion at the hands of Web 2.0 John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” Seth Godin predicted that RSS would kill email. October 2007. services like Twitter, Pownce & Jaiku. March 2009. October 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 20, 2010

" [link] [link] Mark Gervase RT @technorati: RT @jaybaer: Are You Slow Enough to Succeed in Social Media? link] [link] TheTARGETEDGroup Are you slow enough to succeed in social media? link] [link] Adrian Eden interesting and informative read by @jaybaer – Are You Slow Enough to Succeed in Social Media?

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161