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The 4 Cs of Social Media

Marketing Insider Group

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. You know what’s not a good idea? Pissing off Google.)

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That is the value to me of Web 2.0 That is the value to me of Web 2.0 That is the value to me of Web 2.0 j Deborah L Maue Social media = Web 2.0. is about the tools, social media is about the strategy. Deborah L Maue Social media = Web 2.0.

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Is Social Media Too Big For Its Britches?

Convince & Convert

[link] #socialmedia [link] Danny Brown It's like the old Web 2.0 link] Danny Brown It's like the old Web 2.0 Great analogy with Web 2.0. Great analogy with Web 2.0. Great analogy with Web 2.0. Great analogy with Web 2.0. argument, Jay. argument, Jay.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

Robert Scoble argued that email faced deletion at the hands of Web 2.0 A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. Seth Godin predicted that RSS would kill email. October 2007. services like Twitter, Pownce & Jaiku. March 2009. October 2009.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

RT @jaybaer: Are You Slow Enough to Succeed in Social Media? link] [Yes--SLOW] [link] Benoit Dudragne Faut du temps dans le web 2.0 … [link] [link] psanterre J'aime Malcom Gladwell : Are You Slow Enough to Succeed in Social Media? [link] [Yes--SLOW] [link] Steven Parker How did I miss this?