Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It’s a small but important step towards making social media a standard business tool. This both is and isn’t a big deal. That’s a very small step.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. The system can also create Facebook landing pages and track visitors to them. I’ll use the extremely scientific approach of selecting Optify, since it appears in all four categories.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

NOVEMBER 18, 2011

These included making it easier to share emails and Web pages, tracking shares through embedded URLs, and monitoring social media conversations. Both require substantial investments in new data structures, reporting tools, visualization, dashboards, information distribution, and user management. The second wave is just starting.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

MARCH 25, 2012

The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Customer Experience Matrix

JANUARY 31, 2014

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 20, 2011

I’ve had a couple of conversations in recent months with Argyle Social , one of the zillions* of companies offering social media marketing tools. It does this in two ways: - embedding trackable URLs in social messages. It can currently post to Facebook, Twitter and Linked In. make a purchase or take some other targeted action).

Social Media 120

Social Media Media Enterprise Management Marketing Analytics Tools 120