Customer Experience Matrix
JUNE 2, 2015
Blueshift fits nicely into the B2C CDP mold: it builds a multisource database, incorporates machine learning-based predictive models, uses filters to create segments, and runs multi-step campaigns that are executed by external systems in email, SMS, mobile apps, and display and Facebook retargeting.
Customer Experience Matrix
MARCH 7, 2014
Ontraport can now send and receive SMS messages as well. An open API lets it integrate with third-party systems for shopping carts, payment processing, and webinars, as well as with WordPress for Web content management and Facebook for social sign-on. Those haven’t been issues for me personally but they should be valuable to others.
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Customer Experience Matrix
SEPTEMBER 16, 2017
Outbound options include email, SMS, Facebook ads, and programmatic display ads. Bids for Facebook and display ads can be managed by Vizury’s own bidding engine, another vestige of its origins. This lets Vizury send outbound messages through the customer’s preferred channel when there’s a choice.
Customer Experience Matrix
JULY 3, 2013
Social media support includes keyword searches and alerts; real-time or scheduled posting to multiple Twitter, LinkedIn and Facebook accounts; and detailed tracking of results. There’s also project management, a media library, SMS messaging, and print integration. This is a reasonable set of features for a small business system. -
Customer Experience Matrix
JANUARY 22, 2014
On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Data from those sources, as well as the built-in CRM functions, can be used to create campaign segments.
Customer Experience Matrix
FEBRUARY 16, 2017
Users can export segments to other systems, including a two-way audience synchronization with Facebook and Google. These are built with templates that let users specify the channel (email, push, or SMS) and delivery type (once, recurring, continuous, or event triggered). Segment exports and API access are what qualify Zaius as a CPD.
Customer Experience Matrix
JANUARY 31, 2014
The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. Studio, released in mid-2012, lets those firms offer full marketing automation capabilities to their clients and is also sold directly to corporate marketers.
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