Remove sites social

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Put The Phone Down – I’m Not Ready

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Buyer is one of several from the organization seeking information/active on your site (a buying committee is actively seeking information). Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.).

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Interview with Adam Blitzer, Co-founder and COO, Pardot

ANNUITAS

Blitzer: I think social is inevitably becoming a bigger part of the buying process, so it’s going to make its way into marketing automation tools as well. We’re expecting to see growth in two areas of social. The first is the social as lead gen, or basically using social profiles to obtain more information on a prospect.