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8 Ways to Generate More Sales-Ready Leads: Part One

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Advertise your article to your target person on social media (Facebook Ads, LinkedIn Ads, Twitter Ads, etc). Informational webinars are useful for nurturing contacts who have expressed a moderate level of interest: attended educational webinars, viewed specific pages on our website, or attended in-person recruiting events.

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Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

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As video viewership continues to boom, savvy marketers will look to maximize not only views and shares, but total engagement. . Facebook custom audiences and Google remarketing are great ways for demand generation marketers to increase their awareness and nurture leads. . Eventually, it gets a pat on the head and a treat.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

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Recently, after clicking on a Facebook ad for a product I've been considering, I was offered the chance to complete an interactive quiz to help the seller best identify which version of the product would be best suited for my particular needs. According to Kissmetrics , "Quizzes are the most engaging type of content on Facebook.".