Everything Technology Marketing

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The Top-5 Content Marketing Trends in 2013

Everything Technology Marketing

More than 82 percent of B2B marketers are increasing their content production over the next 12 months. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Marketing automation is on the rise.

Trends 100
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Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

More than 82 percent of B2B marketers are increasing their content production over the next 12 months. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Marketing automation is on the rise.

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Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

Twitter, Facebook, LinkedIn, and several other sites provide a unique opportunity to build relationships with your customers – previously, one message was sufficient to promote a product or service. When employees start accessing Twitter, Facebook, etc., However, the tech people do have a place in the social media realm.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. B2B buyers are more sophisticated than ever.

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New Report: B2B Content Marketing Trends

Everything Technology Marketing

Be one of the first marketers to share the brand new report with your friends and colleagues via Twitter, LinkedIn or Facebook (just go to Slideshare and use the social sharing feature)! The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare.