Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Martech

SEPTEMBER 30, 2021

Did you think open rates would drop? With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Read more here.

Multi-Touch Attribution 82

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 82

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Evan Miller , Statistical Software Developer ( Source ). When it comes to email marketing, 3 core areas of improvement emerge—delivery, open rates, and CTR. Give Privacy a Thought.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Evan Miller , Statistical Software Developer ( Source ). When it comes to email marketing, 3 core areas of improvement emerge—delivery, open rates, and CTR. Give Privacy a Thought.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52