Facebook MQL Sales Qualified Opportunity Traffic 
SnapApp
APRIL 4, 2018
It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . 2: Marketing Qualified Leads (MQLs). . 5: Opportunities. . Top level traffic, before and after.
Ledger Bennett
OCTOBER 28, 2020
Event Registration Page Visits – How much traffic is driven by campaigns? 5) Impact Pipeline – Pre/In/Post-Event prospect meetings held and Sales Qualified Opportunities (SQOs) wholly or fractionally attributable to the event. – Short-Term Marketing Qualified Leads (MQLs). – MQL to SQL Rate.
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